Many banks and credit unions are losing nearly half of prospective customers due to digital friction—ATTUNE lays out why reducing onboarding and account‑opening pain points is vital to deposit growth.
Digital friction—unnecessary steps, unclear choices, forced human hand‑offs—is not just an annoyance, it’s driving customers away. ATTUNE explores how the financial industry must eliminate these blockers to retain business.
ATTUNE examines the core challenge for banks in deposit growth—not simply marketing, but product design, customer experience, digital friction and backend operations. The article argues that tackling these deeper issues is essential to sustainable deposit growth.
