I nearly walked out of a movie recently. I had a great seat, a big tub of popcorn and was genuinely excited as the lights dimmed. But a few minutes in and I was already bored. Since I wasn’t alone I politely stayed, enjoying the dark, cool room for a…
It is no longer a competitive advantage to merely offer digital-first services. To be successful, credit unions need to differentiate their online and mobile offerings. We are officially entering the digital optimization era.Â
Over the past decade, we’ve experienced a fundamental shift in banking from primarily branch-based service to digital-first self-service. Credit union members and bank customers have developed an increasing preference for online and mobile options.
